About Asia promotes business and cultural exchange between China and Europe. We initiate, manage and execute projects with a new generation of global organisations. About Asia works as consultant, event organiser and project manager for a wide range of companies and governments. We constantly look for news ideas, products, services, brands and missions to take across borders. Most of our projects circle around innovation topics and creative industries. Since the foundation of About Asia in 2009, we have been supporting more than a hundred organisations with operations abroad.